How Much Is My Business Worth? How Melbourne Businesses Are Actually Valued
Your business is worth what an informed buyer would pay an informed seller at a set date, and for most Melbourne businesses that comes down to earnings. A valuer works out the profit the business can keep making once the owner is paid a market wage and one-off items are removed, then capitalises that profit at a rate that reflects its risk. Surplus assets are added, debt is taken off, and the working capital the business needs to trade stays with it.
Key points
- ·Market value is the price a willing but not anxious buyer and seller would agree at arm's length, not the price you hope for or the price you paid.
- ·Most trading businesses are valued on maintainable earnings: the profit a new owner could expect to keep making, not last year's peak result.
- ·The owner's own work is costed at a market wage before value is worked out, an adjustment owners often overlook.
- ·The capitalisation rate or multiple is a judgment about risk, and the valuer has to show the evidence for it.
- ·The value of the business is not the cash you take home: debt, surplus assets and working capital sit between the two.
Start with what value means
The question has a precise answer once you pin down what is being asked. The ATO describes market value as the amount a willing buyer and a willing seller would agree to in an arm's length transaction, based on the most valuable use of the asset. Its valuation guide traces this to the High Court's decision in Spencer v Commonwealth, which pictures a notional sale between a buyer and seller who are both fully informed, neither forced to deal.
So it is not what you need to retire on, not what one keen competitor might pay for reasons special to them, and not the price on a listing. It is the price the facts support in a fair market at a stated date, and a valuation report states that date and definition up front.
Step one: find the earnings a buyer can rely on
Most Melbourne small and medium businesses are valued on what they earn. The valuer starts with the profit and loss for the last three years and the current year to date, and asks of every line: will a new owner keep getting this, or keep paying this?
That produces a set of adjustments, often called normalisation. Personal expenses run through the business come out. One-off costs, such as a legal dispute, a fit-out repair or a bad debt from a customer that has since closed, are removed. A one-off windfall, such as a large job that will not repeat or a government grant, is removed too. Rent paid to a related party, often a family trust that owns the premises in Moorabbin or Bayswater, is reset to a market rent.
What is left is a view of maintainable earnings. It is usually a weighted figure across several years rather than the latest year alone, unless there is a clear reason the latest year is the new normal. A Smith Street café's record year while a neighbour was closed for renovation is not necessarily the new normal.
Step two: pay the owner properly before valuing anything
Many owners take a low salary and draw the rest as profit. A buyer still has to replace that work: if the owner is the head chef, the lead electrician or the person who quotes every job, the buyer either does it (and expects to be paid) or hires someone.
So the valuer sets a market wage for each role the owner performs, including superannuation, and deducts it from earnings. Family members paid below market are corrected too, and owner pay above market is added back. What is left is the profit the business makes for its owner as an investor. Skipping this step is a frequent reason an online estimate comes out higher than a signed valuation.
Step three: capitalise the earnings at a rate that reflects risk
Once maintainable earnings are set, the valuer converts them into a value by applying a capitalisation rate, which can be expressed the other way round as an earnings multiple. A riskier business gets a higher rate and a lower multiple, because a buyer wants their money back sooner.
The rate is a judgment, but it has to be a reasoned one. The valuer looks at how long the earnings are likely to last, how much depends on the owner, how concentrated the customers are, how secure the lease is, how the industry is tracking and what evidence there is from comparable sales. The ATO's guide asks valuers to explain why the chosen method suits the asset and recommends a second method as a cross-check where possible. A sound report shows both, and explains any gap between them. You should never see a multiple in a report with no reason given for it.
Step four: from business value to what the owner receives
- 1.Start with the value of the business as a going concern, built on capitalised maintainable earnings. This assumes the business keeps the plant, equipment and working capital it needs to trade.
- 2.Check working capital. If stock, debtors and creditors sit at an unusual level at the valuation date, the valuer adjusts for the excess or shortfall against a normal level for that business.
- 3.Add surplus assets that the business does not need to earn its profit, such as excess cash, an investment property or a loan owed to the company by a related party that will be repaid.
- 4.Deduct interest-bearing debt, such as bank loans, equipment finance and loans from shareholders that must be repaid, to move from the value of the business to the value of the equity.
- 5.Apply the ownership interest. If the valuation is of a part share, the rights attached to that share and any agreement between the owners can change the figure, and the report says how.
What makes a Melbourne business worth more or less
| Factor | Supports value | Weighs on value | How the valuer tests it |
|---|---|---|---|
| The lease | Long term with options, rent at market, landlord consent to transfer is straightforward | Short term left, rent well above market, onerous make-good or relocation clauses | Reads the lease, compares rent with the trading, checks the term against the earnings period |
| Owner dependence | Staff hold customer relationships and can run the day without the owner | Customers deal only with the owner; the owner holds the licence or the know-how | Maps who does what, sets a market wage for every owner role |
| Customer mix | Many customers, none dominant, repeat or contracted work | One or two customers make up much of revenue, no contracts | Revenue by customer for several years, contract terms, churn |
| Staff | Stable team, award compliance, entitlements provided for | High turnover, underpayment risk, key person about to leave | Staff list, tenure, wages against awards, leave balances |
| Payroll tax position | Position settled and costed in the accounts | Wages may be grouped with related businesses, or contractor payments may be treated as wages | Asks for the accountant's position and records it in the report |
| Records | Clean accounts that match BAS and tax returns | Cash takings outside the books, accounts that do not reconcile | Reconciles profit and loss to BAS and returns; unrecorded income is not counted |
Why online calculators and rules of thumb mislead
A calculator applies a general multiple to a revenue or profit figure. It cannot see whether the profit includes the owner's wage, whether one customer is half the revenue, or whether the books match the BAS. It cannot tell a Fitzroy restaurant on a new ten-year lease from one in its final year.
Rules of thumb, such as a percentage of turnover or a multiple of weekly takings, have the same problem in a different form. They are averages taken from deals with unknown facts, often passed around without a source. Two businesses with identical turnover can have very different profit, and value follows profit, risk and assets, not turnover. A rule of thumb can be a sense check beside the main method, never the method itself. Treat a calculator result as a rough first range.
Victorian matters that can change the answer
Three Victorian issues come up again and again. The first is the lease. For a retail lease, the VSBC says a landlord can withhold consent to a transfer on grounds that include the incoming tenant's financial resources and business experience, and that on a sale of an ongoing business the tenant must give the incoming tenant three years of business records. A business that cannot pass its lease to a buyer is worth far less to that buyer.
The second is payroll tax. The SRO's grouping rules treat businesses that share ownership, control or employees as a single entity, so they cannot each claim a tax-free threshold. A buyer who owns other businesses may face a different payroll tax cost from the seller. The valuer records the position your accountant gives.
The third is land. If the business entity owns Victorian land, a sale of shares or units may bring landholder duty into play where the land holdings are worth $1 million or more, according to the SRO. The land is valued by a property valuer in Victoria; the business is valued on a market rent basis so the two do not overlap. Whether any of these taxes or duties apply to you is for your accountant, lawyer or the SRO, not the valuer.
Common questions.
How much is my business worth?+
It is worth what an informed buyer would pay an informed seller at a stated date. For most Melbourne businesses that is maintainable earnings, after paying the owner a market wage, capitalised at a rate that reflects risk, then adjusted for surplus assets, debt and working capital. Any figure given without those steps is a guess.
Is my business worth a multiple of turnover?+
Not reliably. Two businesses with the same turnover can earn very different profits, and value follows profit, risk and assets. Turnover-based rules of thumb are averages from deals whose facts you cannot see. A valuer may show one as a sense check, but a supportable value is built from your own normalised earnings.
Why is the valuation lower than the profit in my accounts suggests?+
Usually because the owner's own work has not been costed. If you run the business and pay yourself little, a buyer still has to pay someone to do your job. The valuer deducts a market wage for every role you perform before capitalising earnings, which lowers the profit a buyer is actually purchasing.
Does the value include the cash in the business account?+
The value of the business assumes it keeps the working capital it needs to trade. Cash above that level is usually a surplus asset and is added on top, while bank debt and equipment finance are deducted. The report shows each step so you can see how the business value becomes the value of your shares.
Do I get a single number or a range?+
A valuation report gives a concluded value and usually a supportable range around it, with the method, evidence and assumptions set out. A range on its own is not a valuation. The concluded figure is what you use for a sale, a buyout, a tax purpose or a negotiation.
How much does a business valuation cost in Melbourne?+
The fee is fixed before work starts and set by annual turnover: $1,495 + GST under $2 million, $2,495 + GST for $2 million to $3 million, $3,495 + GST for $3 million to $10 million, and a written quote above $10 million. Small reports take 2 business days and medium and large reports 3 business days, counted from when payment and all the information we need are in.
- How to Choose a Business Valuer in Melbourne: What to Check Before You Engage
- Business Valuation vs Broker Appraisal: What Each Is For and When You Need Which
- Landholder Duty and Business Sales in Victoria: Why the Business and the Land Are Valued Separately
- Shareholder Disputes in the Supreme Court of Victoria: Oppression, Buyouts and the Valuation
- Selling a Business in Victoria: A Step-by-Step Checklist for Owners
- Business Valuation Methods Explained: Which One Fits Your Business
- Documents Needed for a Business Valuation: The Practical Checklist
- ·Market valuation of assets, Australian Taxation Office
- ·Market valuation for tax purposes (guide), Australian Taxation Office
- ·Transfer of a retail lease premises, VSBC (vsbc.vic.gov.au)
- ·Payroll tax, State Revenue Office Victoria
- ·Payroll tax grouping, State Revenue Office Victoria
- ·Understanding landholder duty, State Revenue Office Victoria
This guide explains how valuations work. It is not tax, duty or legal advice: those positions are for your accountant, lawyer or the relevant regulator.
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Last reviewed 11 November 2026 by Business Valuations Melbourne, Level 7, 55 Collins Street, Melbourne.

